Clients: Tull Stories, Project 1961, Grasp the Nettle

Project: social media management for the UK and Ireland theatrical release of Grand Theft Hamlet

I was commissioned by the producers and theatrical distributor of Grand Theft Hamlet, to manage the film’s social media presence during its UK and Ireland theatrical window. This highly anticipated documentary screened at over 50 venues nationwide between November 2024 and January 2025.

Viral TikToks and Reels

I edited a series of short videos for Instagram and TikTok. The TikTok account amassed 400k cumulative views over the UK theatrical release period. Videos included short edited clips of humorous moments from the film sequence, as well as animated graphics to promote upcoming screenings, and a vlog of the BFI preview screening.

Organic content creation

I also created static posts for Instagram throughout the UK’s theatrical release. This included promotion of key venues and cinema listings, reactive content around key press coverage and Letterboxd reviews, and other news such as the BIFA Awards ceremony, where the production team won two BIFAs.

Highlights

I also curated highlights for Instagram, including collation of user-generated content to build a community around the film’s viewership, as well as Instagram Stories coverage of latest press and reviews.

Paid social media advertising

Lastly, I worked closely with the film’s theatrical distributor to implement a strategic paid social media marketing campaign to last from November through to January. This included managing a social budget to carry out paid promotion of video clips and graphics, to tailored audience demographics and geotargeted to key theatrical venues, across Instagram, Facebook and Messenger placements.

The vast majority of ads placed achieved reach and click rates above initial predictions, contributing to nationwide awareness and ticket sales for the film.